Luxury Fashion

The Rise of Lunar New Year Campaigns in the Luxury Fashion Industry

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Introduction   As Chinese New Year approaches, luxury fashion marketers in the UK are increasingly capitalizing on this significant event by launching specific Lunar New Year campaigns. According to a study conducted by Rakuten Marketing among 600 retail marketers in the UK, France, and Germany, there has been a 35 percent increase in UK campaigns … Read more

In 2024, China Will Lead Luxury Fashion Growth

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Introduction   In the ever-evolving luxury industry, the year 2024 is set to witness a significant shift in the global market landscape. As luxury brands prepare to navigate a new array of challenges and opportunities, one country stands out as a key player in driving luxury fashion growth: China. With its robust economy, growing consumer … Read more